H&M is back with its latest designer collaboration: ERDEM x H&M
Thursday, 2 November. PUT IT IN YOUR DIARIES.
As of today (25 October) The Erdem x H&M collab release is only one week away. If you want to get your hands on something from the collection you’re going to need tactics.
The H&M designer collections are notoriously popular; so much so that it crashes their website every time. The most coveted pieces sell out within minutes. I always get sucked into the hype, so after a few years of shopping the H&M designer collabs, I have learnt a couple of tricks to shop online and without camping out in the cold to queue! So, if there’s an Erdem x H&M piece you absolutely need in your life, I’ll share my tricks that seem to work!
The full collection of pieces with prices were released last week, and, to be honest, it’s one of the priciest collections yet. Unfortunately, everything is at the higher-price point, with not much to pick up for less than £50, unless you’re after a T-shirt or earrings. So, it’ll be interesting to see how it goes down this year (no doubt the site will still crash).
A bit about Erdem
Established: 2005 in London by Canadian/Turkish designer Erdem Moralioglu.
Known for: Exquisite romantic garments and beautiful floral prints with a vintage, timeless feel.
Notable clients: Cate Blanchett, Emma Watson, Felicity Jones, Nicole Kidman and the Duchess of Cambridge, Emma Stone…
1. Decide what you’re buying BEFORE
This is important. Browse through the collection and decide exactly what you’re after before the launch. You won’t have time to do dither on the morning.
2. Make notes
H&M normally release the collection onto their website a day or so before the launch. You’ll be able to view details, but not add to your basket. This is the time to note the details, while you still can. Previously, there has been a product number (they didn’t do this for Kenzo though), so if there is, this is the most important thing to note down. If not, jot down exactly how they describe the product on the site.
3. Make sure you have an account
Got something in your basket? Yay! But, it’s not safely yours until you pay, so it can still get snatched from you at the last second. So, make sure you have an account set up with H&M already, log in, save your password. If you can, it’s better to remain logged in.
4. Be ready at 8:45am
The collection will be released at 9am.
Make sure you have their sales phone number: 0344 736 9000. I have H&M saved in my phonebook (what a state of affairs 🙈)
Okay, so you need to be able to multi-task. You need to try to place an order online AND on the phone. Hopefully, you’re still logged in – you’ll need to be in your account a couple of hours before, as the site will probably crash way before 9am.
5. 9am: go, go go!
All systems: go. At 8:59am, phone H&M; you probably won’t get through and will have to call numerous times. If you’re lucky, you’ll get through to someone. Meanwhile, keep refreshing your webpage. You may just slip through! If you get in, search for your product as quickly as humanly possible and add to bag.
I normally have more luck on the phone… after several attempts at ringing, You see why I saved the number to my contacts – it’s quicker when you’re calling again and again. When you get through, use your notes to give the sales advisor, so they understand exactly what you want and will be able to process your order before the stock runs out! Also, tell them your name and name and email address you used for your H&M account. If you managed to put something in your basket, it should still be there.
This is where your H&M account helps you get through on the quicker. They’ll have access to your details, so you just need to confirm your payment card and security questions and then your postage address. Just confirm you want your order sent to the address on your account.
7. What to do if you’re not successful
You have up to 28 days to return your online order (online 3 days in store), so keep checking the website every few day, in case someone has returned a piece in your size! And you can always check out eBay, although be prepared to pay more than the RRP.
Pieces I predict will sell out in minutes
A silk scarf with the signature Erdem print? At £25 this will be a steal.
There is a floral and logo hoodie. Everyone loves a logo – from previous years everything with a logo sells out first and doesn’t come back into stock and this year will be no different.
As the least-expensive of the dresses in the collection, and maybe the most versatile, I think this will get snapped up early on.
Don’t want to wait?